A client came to us because their current sales training wasn’t working. Their customers were skeptical of their overly positive messages and most attempts to communicate were falling on deaf ears. So we developed sales training that changed the conversation from a hard sell to collaborative sessions where salespeople acted like trusted advisers: actively listening to customers and then helping them find the right solutions to their problems. The result: more wins, more repeat customers, an X% increase in revenue. 

 

When one client wanted to make the ideas imparted in training stick they hired us to coach their sales managers to provide continuous reinforcement and train their managers to coach their sales people on implementation and follow-through. The sales managers wanted specific coaching on how to turn “knowing what to say” to “applying it in every sales call”. The result: when opportunities went up on the board, sales personnel acted like bird dogs, and brought 10% more of those leads directly to the win column.

 

A client hired us to align their branding and marketing message with their sales message. After achieving measurable results by training their sale people to quantify monetarily the return on investment to customer, they wanted to apply the same sales intelligence to their marketing and branding. We helped align both messages, and purged the starry eyed thinking that so often permeates branding. The resulting messaging spoke to customer problems, and created conversations that led to defined opportunities, rather than merely presenting pretty information to customers. 

 

The sales managers of a high tech firm who were responsible to develop sales strategy, metrics and action plans came to us to help them build their strategy and identify the key indicators to drive sales results.  We helped them charge up the right hill the first time, and worked with them to create the right metrics. The result: happier salespeople who travelled less and sold more, 15% more in the first year. 

 

 

When a client had their national sales meeting, they wanted to provide a keynote speaker that provided valuable tools and techniques to make their sales people more effective but they also knew that many of their sales people were seasoned veterans who expressed that the previous year’s speaker was simplistic and “told us stuff we already knew”. They chose [Colin] because of previous work. Next year will be his third time speaking at that meeting, and the first time he spoke was widely reported to be the company’s best national sales meeting. Energized, enthusiastic salespeople sell more. 

 

When a client had an important sales presentation with a potential client, they hired us to review their current presentation, revise their slides and coach and record them delivering their presentation. We identified the weak spots and helped them shore up the presentation. The result: a $x,xxx,xxx win on the opportunity, and repeat business. 

 

When sales representative’s feedback of their current sales training was that it was generic and irrelevant to their real sales situations, they hired us to develop simulations based on real conversations. We interviewed their top salespeople about their most significant sales and recreated the experience for their sales training. Then, we explained why it succeeded so that they could understand and repeat it. As our client said, “When something works you want to know exactly what you did so that you can do it every time.” 

 

Have a different issue? Do any of these situations sound like scenarios your organization faces? Contact us. Do you have an entirely different problem? We can help with that too. StrategyWorx consultants have logged the hours of sales calls, the presentations, created the relationships, and won the big sales your salespeople covet. Let us show them how to do it too.  Tell us your problem, and we’ll tell you if we’re the right people to help.